ASUS unveils AREZ Graphics card brand

The AREZ brand claims to indicate the strong working partnership between ASUS and AMD that spans decades.

ASUS announced AREZ, a new brand identity for ASUS Radeon RX graphics cards. The graphics cards are built using automated manufacturing that promises to provide AMD gamers and enthusiasts with cooling technology and a strong software ecosystem.

The AREZ brand claims to indicate the strong working partnership between ASUS and AMD that spans decades. The company is providing gamers and enthusiasts with a combination of ASUS technologies and AMD’s Radeon graphics processors and software.

The company claims AREZ graphics cards are produced using Auto-Extreme technology, a 100 per cent-automated production process that incorporates premium materials to set a new standard of quality and performance. Since the introduction of Auto-Extreme technology in ASUS graphics cards, the company claims that the reliability has improved by 30 per cent. This manufacturing process also claims to be environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50 per cent.

Super Alloy Power II components claim to deliver enhanced efficiency, reducing power loss and component buzzing by 50 per cent under full load and achieve thermal levels that are approximately 50 per cent cooler than previous designs for enhanced quality and reliability.

MaxContact is a GPU cooling technology featuring an enhanced copper heat-spreader that directly contacts the GPU. It utilises precision machining to provide a 10X-flatter surface for up to 2X more contact area with the GPU than traditional heat spreaders, resulting in an improved thermal transfer. Select AREZ graphics cards are also constructed with up to 40 per cent more heatsink surface area than previous dual-slot designs. A patented Wing-Blade fan design claims to deliver 105 per cent-greater static pressure over the heatsink for more efficient cooling and up to 3X-quieter operation compared to other fan designs. The fans are certified under the International Protection Marking (IP code) as IP5X dust-resistant for improved reliability and a longer lifespan. Additionally, 0dB technology stops the fan completely when the GPU temperature is below a set level.

ASUS FanConnect II features two four-pin hybrid-controlled headers that can be connected to both PWM and DC system fans for optimal system cooling. The connected fans reference both the GPU and CPU and operate automatically based on the one with the higher temperature.

Redesigned with an automatic user interface, GPU Tweak II claims to make gaming and overclocking easier, while retaining advanced options for seasoned overclockers. The Gaming Booster function maximises system performance by removing redundant processes and allocating all available resources automatically.

AREZ graphics cards also support the latest AMD Radeon Software Adrenalin edition drivers for control over AMD GPUs. Core features include power-saving Radeon Chill technology; Radeon WattMan for profile-based custom control of voltages, engine clocks and fan speeds; and Radeon ReLive for easy capture and sharing of in-game action.

ASUS AREZ-branded graphics cards will be available from May 2018 in selected markets.

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