Gaana programs 3,000 podcasts in 4 weeks, wants 10 crore streaming per month


The organization has started focusing on podcasts after getting traction in three styles — storytelling, comedy and retro Hindi songs.Songs streaming system Gaana on Monday said it expects 10 crore podcast streaming monthly by March on its program because it plans to develop a portfolio of 3,000 shows in four several weeks, a top company recognized mentioned.Gaana has roped in celebrity Ranvijay Singh, Bollywood actress Bright and sunny Leone, stand-up comedian Zakir Khan along with a paranormal investigator Jay Alani for building the demonstrates, Gaana CEO Prashan Agarwal told PTI.“The existing amounts (of podcast listeners) are extremely low.


Our concept is to obtain the consumption as much as about 1 to 1.5 per cent and then create from there,” he explained.“Just to offer you a point of view, at present, we all do about 3.2 billion streams. On the podcasts, we are looking at reaching about 100 million streams. That may be about 10 crore podcast enjoy-outs monthly by March,” he additional.The Times Internet Team company desires to increase the number of regular monthly active consumers on its system to 20 crore over the following a couple of years, which represents around 50 per cent discuss from the overall market.Gaana has started increasing non-music content material to boost end user engagement on its platform and bring in new customers.


The business has started concentrating on podcasts after getting traction in three genres — retro, funny and storytelling Hindi tunes.“We have launched about 2,000 podcasts or reveals. There the marquee reveals are — ‘Life Ki Ranneeti’ with Ranvijay Singh, Confessions with Bright and sunny Leone, a present using the greatest stay-up comedian in India Zakir Khan, along with a display around scary and paranormal routines with Jay Alani,” Agarwal stated.He explained the company will concentrate extensively around the three styles as well as on building about 20 original reveals with 3,000 podcasts under Gaana Originals over the up coming 4 several weeks.“One of the largest tractions that people see is going to be funny, followed by shows focusing on children like Tenali Rama, Katha and Panchatantra and serious things Devdutt Patnaik-kind shows,” he explained.The podcasts will remain free for listeners and the company will monetise it through advertising reinforced model, he additional.

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