New Delhi :Â Supertar Shah Rukh Khan says taking up a project is an organic process for him and he does not go looking for a film.
The 52-year-old actor said every artiste has their own method of selecting a film but believes it is the movies that choose him, not the other way around.
When asked whether he would also like to work in a film promoting campaigns like Akshay Kumar in the case of â€œToilet: Ek Prem Kathaâ€, Shah Rukh said, â€œEverybody has their own system of doing a film, why they do, how they do. I feel a film.
â€œI donâ€™t go searching for a film. I have been a producer for 15 years, I have never produced a film that I think I should do. I think films choose me.â€
The actor was speaking at a select media roundtable at the ongoing Auto Expo 2018 here yesterday.
Shah Rukh believes even if the content was message driven, the film has to be entertaining to strike a chord with the audience.
â€œSometimes they (films) go wonderfully right, sometimes they go fantastically bad and I am ok with it. If I donâ€™t keep that part of my life fluid, whatever level of artistic, I canâ€™t wake up every morning and keep on acting.
â€œI canâ€™t do it (acting) as a job, I am not saying others are doing it. Different strokes for different folks,â€ he added.
The actor recalled the time when people were apprehensive about â€œChak De! Indiaâ€.
Shah Rukh said he trusted his gut and the rest, as they say, is history.
â€œMy father used to play hockey. No one knew I played hockey. Someone offered me a film on hockey, everyone said it was the worst film being made. There is no heroine, the girls are unknown, the songs are bad and I look awful with a beard.
It became â€˜Chak De! Indiaâ€™,â€ he said.
â€œIt doesnâ€™t mean I will do another film on hockeyâ€¦
There are things that appeal to me organically and sentimentally, so I do my filmsâ€¦ We all sell fantasies in business, in cars and in my line of work,â€ he added.